Reinventing the B2B Sales Cycle: Rajan Sodhi on Product-Led Growth That Converts
Hyperview co-founder and CMO Rajan Sodhi recently joined Richard Cook on the Crossing the Pond podcast for an honest conversation on what it takes to build and scale a B2B SaaS business across markets. From going cloud-native to building a product-led motion that puts value in front of users faster — Rajan shares the decisions behind Hyperview's growth and where B2B marketing is heading next.
